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Following Up Japanese Trade Show Leads

A polite, clear follow-up routine for Japanese buyers.

Quick answer: Send a short thank-you message within a few days, refer to your conversation, and propose one clear next step.

What this guide will cover

Timing

  • Within a few days
  • Reply promptly to questions

Content

  • Thank them for visiting
  • Refer to what you discussed
  • One clear next step

Language

  • Japanese greeting if possible
  • Plain English otherwise

This guide is being expanded. In the meantime, confirm all dates, costs and rules with the show organizer.

Published 15 October 2026. Rules and fees change, so confirm specifics with the show organiser or the relevant authority.