Guides for exhibitors and visitors
Plain-language guidance for trade shows in Japan. Each guide says where to confirm details with the organiser.
For exhibitors
Booths, shipping, customs, budgets and timelines.
Planning
Support for Foreign Exhibitors: JETRO and Trade Promotion Agencies
Where overseas exhibitors can find government and agency support.
Lead Follow-up
Following Up Japanese Trade Show Leads
A polite, clear follow-up routine for Japanese buyers.
Booth Design & Printing
Translating Booth Graphics and Brochures into Japanese
How to get Japanese copy that sounds natural to buyers.
Booth Design & Printing
Booth Rules at Japanese Venues: What to Check in the Exhibitor Manual
The rules that most often change a booth design.
Logistics & Customs
Shipping Exhibits to Japan: Customs, ATA Carnets and Venue Delivery
What to decide before you ship goods to a Japanese show.
Costs & Budget
How Much Does It Cost to Exhibit in Japan?
The main cost lines for an overseas exhibitor, and where to find real figures.
Planning
Japan Trade Show Timeline: 12-Month Exhibitor Checklist
A month-by-month schedule that works back from move-in.
Planning
How to Exhibit at a Trade Show in Japan: The Complete Guide
From choosing a show to following up leads: the steps international companies take to exhibit in Japan.
For visitors
Registration, getting around and making the most of a show day.
Visiting & Buying
Visitor Registration at Japanese Trade Shows: What to Expect
How pre-registration, trade-only rules and badges usually work.
Visiting & Buying
How to Visit a Trade Show in Japan as an Overseas Buyer
Registration, business cards, planning your days and getting around.
For everyone
Etiquette and background useful on either side of the booth.
Venue Guides
Tokyo Big Sight vs Makuhari Messe: A Practical Comparison
Two of the Kanto region’s main exhibition centers, side by side.
Culture & Etiquette
Japanese Business Card (Meishi) Etiquette at Trade Shows
How to give, receive and store business cards politely.